Hierarchy of Elements
The elements on this poster are very restrained as well as colors. In this way, the embedded information can be conveyed as quickly as possible.
The highly saturated red and bright beige on the poster attracts attention immediately. What’s more, with the high contrast created in color, the author further enhances this effect.
The four wide curves covering the entire poster self-defeats everything on this poster, which convey a clear priority and draw the biggest attention. At the bottom of this poster, the author puts down the name of the museum in a relatively smaller size as the information supplement.
Grid Systems
I majorly divide the entire poster into two parts, one is the group of four wide curves and the other is the text part “The Guggenheim Museum”.
With such a clean and intended alignment, the author makes the shape part standout. It helps the author to prioritize the information within the poster that he wants the audients to focus on. In this one, the author expects visual information – the exterior of the museum can be memorized rather than only the name of the museum.
Negative Space
The negative space in this poster is in the color red. With this clean and vivid color fully painted in the background, the negative space efficiently builds up visual performance: enabling the foreground to stand out.
Color System
Font
The font looks modern, which is a good fit to the minimalist style of this poster.
I used http://www.myfonts.com/WhatTheFont/ to identify the font family of the text.
Conclusion
The design itself is restrained, clean, and straightforward to make the portrait of the exterior of the Guggenheim museum standouts. The contrast of color, the wide use of negative space, and the flat design all enhance the minimalist style. It draws people’s attention at first sight with its vivid color and simple visual patterns. I love how the author puts emphasis on the figure over text, which indeed humans are more sensitive to colors and shapes and more easily perceive and memorize this visual information.
References:
www.guggenheim.org/wp-content/uploads/2020/07/gen-event-virtual-tour.jpg&w=1170
The Guggenheim Museum; Designed by Malcolm Grear (American, founded 1931); USA; Gift of Various Donors; 1981-29-275